Outreach,+Marketing+&+Advocacy

Read for Outreach, Marketing, and Advocacy Session
//Linking for Learning//, p. 72-75

(Virtual) Session Agenda
Hi All! For our virtual session night, there is a MentorMob Learning Playlist to explore. It has several "texts" for you to engage with and then asks for a response pulling from your ideas from the texts and your other knowledge. Please contact me if there are any questions. The expectation is that you'll have completed this work before our next face-to-face session.

Please note, there are loads of resources below if you want more information on these topics. Best, Erin media type="custom" key="23600102"

Want more on the elevator pitch? Here's an Elevator Pitch Activity/Builder from the Harvard Business School []

Here are some web resources on the topic of advocacy & marketing: > @http://www.ala.org/ala/mgrps/divs/aasl/aaslissues/toolkits/schoollibrary.cfm > Has links to other web pages of info for school library advocacy**//.//** > http://act4sl.wikispaces.com/ > A national coalition of school librarians, library school faculty, and others with a passion for students and great library programs sharing resources and ideas. > @http://www.advocacyguru.com/ > Stephanie Vance was the speaker at the 2009 ISLMA Conference Awards Banquet. She has lots of info on her site in regards to working with Congress but the basic advice is for all types of advocacy. > @http://www.ala.org/ala/issuesadvocacy/advocacy/advocacyuniversity/additup/index.cfm > Presents research and statistics on the impact of libraries grouped by the stages (preschool, kindergarten-middle school, and teens) of child development and education. > @http://www.ala.org/ala/issuesadvocacy/advocacy/advocacyuniversity/ > A great collection of resources, online courses and tools for developing your local advocacy plan. > @http://capwiz.com/ala/il/directory/statedir.tt?state=IL&lvl=state > This is a good site to respond to “hot” issues, find your legislator, and other library advocacy items. > @http://www.ila.org/pdf/advocacy.pdf > Pamphlet is an overview of the advocacy process for all types of libraries. > @http://www.ila.org/issues-and-advocacy/contact-your-elected-officials > @http://doug-johnson.squarespace.com/blue-skunk-blog/2010/1/12/is-your-job-on-the-line-and-what-can-you-do-about-it.html > Be sure to read the comments and use the links provided to previous posts by Doug. > @http://www.cgrove417.org/cghs/KASL/adinit/advdownl.html > Collection of pdf files, although specific to Kansas can be used as examples for your own pamphlets. > @http://www.lrs.org/impact.php > This is the go-to place for the information on the school library studies by Keith Curry Lance and associates. > @http://www2.scholastic.com/content/collateral_resources/pdf/s/slw3_2008.pdf > This is a good summary of the school library studies that emphasize the value of school libraries and certified librarians in student learning.
 * **//[|The M Word Blog]//**
 * **//AASL Advocacy Tool Kit//**
 * **//Act for School Libraries//**
 * **//Advocacy Guru//**
 * ALA. **//Add It Up: Libraries Make the Difference in Youth Development and Education//**
 * ALA. **//Advocacy University//**
 * ALA. **//Legislative Action Center//**
 * Illinois Library Association **//Library Advocacy//**
 * Illinois Library Association. **//Legislation Action Center//**
 * Doug Johnson’s Blue**//Skunk Blog//**—“Is Your Job on the Line and What You Can Do About It”
 * Kansas Association of School Libraries **//Advocacy Downloads//**
 * Library Research Service **//School Library Impact Studies//**
 * **//School Libraries Work!//** 2008 ed.